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SpongeBob SquarePants, an animated comedy series developed by marine biologist-turned-animator Stephen Hillenburg, first aired on Nickelodeon and quickly became a cornerstone of the network’s programming. Set in the absurd underwater community of Bikini Bottom, the show revolves around the relentlessly cheerful SpongeBob and his eccentric circle of friends as they navigate surreal misadventures, workplace chaos, and the oddities of oceanic life. Its runaway success transformed it into a sprawling multimedia empire, earning the distinction of Nickelodeon’s top-rated program of all time and one of MTV Networks’ most extensively circulated intellectual properties. Merchandising achievements alone reached staggering heights, with the franchise reportedly surpassing $13 billion in revenue by 2017, underscoring its enduring impact on pop culture and commercial entertainment.
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